Curbside is A Cappella Catering’s first venture into YEG’s street food scene. I designed the full brand identity, including the logo, truck wrap, menu boards, food photography, apparel design and accompanying visual materials.
The Curbside brand is designed to be bold and immediately recognizable from a quick glance down the street or out an office window. The logo itself is inspired by the visual of streets on a map and is designed to be supported by a version of the A Cappella logo to ensure brand connection. A flat illustration of the Edmonton skyline pays homage to A Cappella’s local roots.