Dig Marketing
OVERVIEW
Dig Marketing is a full-service, niche marketing agency working primarily with clients in the garden industry. The goal of their rebrand is to speak to the industry they work with and reflect their transition from a digital content marketing agency to a full-service agency.
The tree is central to Dig’s process and often used as a metaphor to describe their clients’ journey. The tree ring logo motif takes this concept further by acknowledging that each independent garden center they work with has a unique identity and model. The use of a slab serif font is an ode to the rich tradition the garden industry is rooted in.
INVOLVEMENT
branding, website, print & digital materials
AGENCY
Dig Marketing
Banners designed for Cultivate, a garden industry trade show.
WEBSITE
The Dig website is built on Wordpress using the Elementor builder. Development and copy involved collaboration with Dig team members.
Update: The existing Dig website no longer features this design.
EMAIL TEMPLATE
Designed for their mailchimp campaigns this template places an emphasis on educational blog content to add perceived value to their services and further Dig’s position as a thought leader in their industry.
