Dig Marketing is a full-service, niche marketing agency working primarily with clients in the garden industry. The goal of their rebrand is to speak to the industry they work with and reflect their transition from a digital content marketing agency to a full-service agency.
The tree is central to Dig’s process and often used as a metaphor to describe their clients’ journey. The tree ring logo motif takes this concept further by acknowledging that each independent garden center they work with has a unique identity and model. The use of a slab serif font is an ode to the rich tradition the garden industry is rooted in.
branding, website, print & digital materials
Banners designed for Cultivate, a garden industry trade show.
Designed for their mailchimp campaigns this template places an emphasis on educational blog content to add perceived value to their services and further Dig’s position as a thought leader in their industry.