Network of Empowered Women
OVERVIEW
The Network of Empowered Women is a student-led organization that holds an annual conference at the Fairmont Château Lake Louise around themes of empowerment and leadership. Each year the conference works to create a unique adaptation of their brand. For the 2016 conference I created an illustration of mountains and water that incorporated motifs of transparency, overlap and reflection to symbolize the students from a diverse backgrounds coming together to strengthen and learn from one another. The iconic Lake Louise setting was also reflected in the visuals. As the VP of Design I acted as design lead for all print and digital media: including business cards, promotional material, conference packages and website updates.
INVOLVEMENT
design direction, print and digital materials, layout and editorial design
AGENCY
University extra-curricular committee
A sample of conference materials from top left to right: delegate and corporate guides, conference name tags, social media cover images.