Salisbury Greenhouse is a family owned and operated independent garden centre located in Sherwood Park, AB. The biggest challenge facing independent garden centres like Salisbury is adapting their brand and digital presence to speak to a new customer base - plant-loving millennials. To do so, we focused on curating our imagery to be bright and fresh, as well as engaging followers with conversational, playful copy. My role involved management of Salisbury’s Facebook and Instagram account, including photography, short copy, boosting and posting schedules.
strategy, photography, short copy, targeted advertising and post scheduling
GOAL: Engagement to build excitement for a new shipment of tropicals.
Before ➡️ After! We’ve just unpacked over 800 boxes of lush tropicals and jewel-tone succulents from Florida. Swipe for a few of our favourite reveals 🌿🌵🌱
#salisburygreenhouse #tropicals #houseplants #fiddleleaffig #succulents #garden #sherwoodpark #yeg #alberta
RESULTS: 159 likes | 15 comments | View post
GOAL: Engagement to build the Salisbury social community
Propagating succulent pups!🌱 We've got a few trays of succulent cuttings in the back greenhouse and we can't wait to see how they mature. Propagating your succulent is a fun, budget-friendly way to grow your collection! Have you ever tried propagating? Let us know in the comments!
RESULTS: 5687 people reached organically | 653 engagements | View post