Social Media

 
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OVERVIEW

Salisbury Greenhouse is a family owned and operated independent garden centre located in Sherwood Park, AB. The biggest challenge facing independent garden centres like Salisbury is adapting their brand and digital presence to speak to a new customer base - plant-loving millennials. To do so, we focused on curating our imagery to be bright and fresh, as well as engaging followers with conversational, playful copy. My role involved management of Salisbury’s Facebook and Instagram account, including photography, short copy, boosting and posting schedules.

INVOLVEMENT
strategy, photography, short copy, targeted advertising and post scheduling

AGENCY
Salisbury Greenhouse

 

PLATFORM: Instagram
GOAL: Engagement to build excitement for a new shipment of tropicals.

Before ➡️ After! We’ve just unpacked over 800 boxes of lush tropicals and jewel-tone succulents from Florida. Swipe for a few of our favourite reveals 🌿🌵🌱
#salisburygreenhouse #tropicals #houseplants #fiddleleaffig #succulents #garden #sherwoodpark #yeg #alberta

RESULTS: 159 likes | 15 comments | View post

 


PLATFORM: Facebook
GOAL: Engagement to build the Salisbury social community

Propagating succulent pups!🌱 We've got a few trays of succulent cuttings in the back greenhouse and we can't wait to see how they mature. Propagating your succulent is a fun, budget-friendly way to grow your collection! Have you ever tried propagating? Let us know in the comments!

RESULTS: 5687 people reached organically | 653 engagements | View post

 
 
Sample Instagram Gallery (Top left and bottom right photo not by me)

Sample Instagram Gallery (Top left and bottom right photo not by me)

Sample Instagram Gallery

Sample Instagram Gallery

These warty "Knucklehead" pumpkins add a little extra spook to your fall decor 👻🎃 #knuckleheadpumpkin #pumpkins #fall #halloween #salisburygreenhouse #spooky

These warty "Knucklehead" pumpkins add a little extra spook to your fall decor 👻🎃 #knuckleheadpumpkin #pumpkins #fall #halloween #salisburygreenhouse #spooky

It's not all pumpkins and gourds, bring the warm hues of autumn indoors with a colourful croton 🍁🍂 #salisburygreenhouse #croton #fall #falldecor #indoorplants #tropicalplants

It's not all pumpkins and gourds, bring the warm hues of autumn indoors with a colourful croton 🍁🍂 #salisburygreenhouse #croton #fall #falldecor #indoorplants #tropicalplants

How gorgeous are these pumpkin planters?! Put together by our talented staff and ready to take home today 🍂🌾🎃 #salisburygreenhouse #falldecor #fall #pumpkins #pumpkinplanter #thanksgivingdecor

How gorgeous are these pumpkin planters?! Put together by our talented staff and ready to take home today 🍂🌾🎃 #salisburygreenhouse #falldecor #fall #pumpkins #pumpkinplanter #thanksgivingdecor